Samsung Quest Preproom Inauguration
Quest Prep school, the 2014 Samsung Cup competition winners in Jamaica, celebrated the inauguration of the outfitting of their Resource Room, fully equipped with Samsung products for learning and education. The Prism Group was tasked to make it all come alive! The Prism Group supported the inauguration with public relations campaign that raised awareness around the brand’s goodwill initiative, and how it would be impacting the local youth. The PR initiatives included: welcome speech for spokespersons, talking points, media call and photo coverage.